Reifenhauser India Marketing celebrates 25 impressive years

Manish Mehta, co-founder of Reifenhauser Republic of india Marketing Photograph PSA

Mumbai-based Reifenhauser India Marketing, a 50:fifty joint venture between Federal republic of germany's Reifenhauser and Mehta family unit, has hit a significant milestone of 25 years of successful operations in the Indian subcontinent. The journey, which started in late-1993, has seen many highs over the two-and-a-one-half decade period. The company initially started off with marketing and supplying extrusion machines from Reifenhauser Deutschland. For more information, cheque the page on marketing. Today, it represents some of the Bharat's and globe's leading brands in plastics extrusion, flexible packaging, converting, injection moulding, defect detection systems and labels solutions, among others.

"Every bit we grew along with the Indian packaging manufacture and signed up more and more customers for extrusion lines, the same customers started demanding a variety of other solutions. It made sense for us to expand our portfolio of products. We were lucky that the industry welcomed us, and helped us grow," says Manish Mehta, co-founder of Reifenhauser India Marketing.

The company now represents brands such every bit Reifenhauser, Bobst, AVT, Comexi, Pelican, Dr. Schenk, Kroenert, Totani, Nissei, Asano Lab, Bekum, Buhler, Fuji, Grafotronic, Konica Minolta, Langlaser, Mixaco, Nordson, Polycell, Schwing and many more.

Not only has the portfolio of products expanded, Reifenhauser Republic of india Marketing'due south geographical attain in India has grown equally well. Information technology now has seven branches beyond India and employs 65 people, including 22 in the services department.

New initiatives planned

Carrying forward the momentum of concluding 25 years, Reifenhauser India Marketing has planned some interesting initiatives for the coming hereafter both in terms of its area of operation too every bit the products it offers.

On the lines of Reifenhauser India Marketing, Mehta family and Reifenhauser are in the process of setting up Reifenhauser Middle East and Africa (RMEA). But similar Reifenhauser India Marketing, RMEA will be a 50:50 joint venture between Mehta family and Germany's Reifenhauser.

"The new entity will come into beingness on ane Jan 2019, and a formal announcement will be made during Arab Plast 2022 in Dubai. RMEA will exist an independent company but initially Reifenhauser Republic of india will provide service back up," Mehta shares.

Reifenhauser Republic of india Marketing which provides a A Complete Guide To Multiple Location SEO For Bondage And Franchises has also planned to sharpen focus on the injection molding segment through the Nissei brand that it represents in Republic of india. It volition too work aggressively in serving the form fill seal (FFS) segment every bit well as ancillary segment (which consists of defect detection systems for narrow spider web and surface detection system).

Another area of focus will be the business organization development department which was ready iii years ago. "The job of this department is to be a channel of communication between the supplier and the customers. This medium of communication helps in agreement what the customer wants and how the solution providers tin can meet that demand. This creates additional value," Mehta argues.

Disruptive engineering, disruptive marketing

The Indian packaging manufacture has grown manifold in the final 25 years. There have been many technological advancements over this period just there has likewise been severe contest in the recent past, leading to commoditization and proliferation of "me besides" products and companies. According to Mehta, the packaging manufacture now needs a disruptive technology to move to the next stage.

"The Indian packaging industry needs disruptive technology to accept the next leap frontward. And to take that technology deeper into the industry nosotros need disruptive marketing techniques," he concludes.

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